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October 3, 2021 By Zemira Jones Leave a Comment

When it comes to content creation, everything is about planning and strategy. You can drive organic traffic to your website through high-quality content creation. It’s not only used to attract new clients or customers but also to retain the current customers.

The more value you add to the online marketplace, the more traffic and potential customers you get.

Now the question is how to create content from scratch? How to manage content marketing actions? How to carry up with content creation costs for a small business?

Let’s dive into that and have a short review of ways and tips to create content.

There are two main steps to get success in this field:

1.     It would be best if you determined your goals precisely and in detail. In other words, you have to know what you are looking for by creating content.

2.     After setting your goals and plans, your following action is to establish a content marketing campaign and create your desired content.

Step 1: Define your goals.  

At first, you have to know what kind of content you want to produce and what benefits you tend to achieve.

Generally, the main goal is to engage the audience as much as possible.

Utilize the SMART method to make your purposes clear and in detail.

As a business owner, you probably know what the SMART purpose is. But if you don’t, it is an abbreviation of  the following items:

·      S: specific

·      M: measurable

·      A: attainable

·      R: relevant

·      T: time-based

For example, you can set your goals like this for your first three months of activity:

Getting at least 3000 visitors a day, boosting your website rank on search engines to become available on the top 10 pages, gather 2000 leads or subscriptions.

You can develop your purposes as much as required by this simple and effective method.

Determine and recognize your targeted audience.

Having information about your audience and what they need is crucial. It is one of the essential steps in building a solid foundation for your publishing content. Here are three things that will help you identify your target audience before moving on to the next step:

·      Focus on your best customers first.

·      Find out what your customers care about, what they’re looking for.

It would be a good idea to analyze your competitors’ audiences as well.

Step 2: Begin creating and publishing content.

Now you know what type of content you need. So, you can hire a team of related specialists to handle and execute your campaigns as well as possible. Digital marketing agencies are suitable candidates. You will take advantage of SEO professionals by using this approach.

The three fundamental advantages of publishing content that helps your business include:

·      Creating awareness

·      Showing expertise

·      Getting feedback

Monitor Key Performance Indicators (KPIs)

It will help you estimate how much your efforts have been successful. So, you can improve your actions according to clear and accurate factors.

Such a tool significantly reduces the risk of taking the wrong actions, which can cause wasting your money and time.

Let’s take a look at some of the KPIs you’d better consider:

·      Total hits

·      Bounce rate

·      Conversion rate

Conclusion

Content marketing works for you if you utilize it properly. Spend time and energy on setting your strategies instead of spending your money blindly. It is always worth learning more about it. Establish both short-term and long-term plans and guarantee your business’s success.  

April 22, 2020 By Zemira Jones Leave a Comment

“I Need Help”. We just opened a New COVID-19 Focused Marketing Division to help businesses hit hard by this virus.

And because of that, I’m giving away 5 FREE 30-second video commercials. 
I’m covering all the production costs for any business owner. (RETAIL $800 to $1,000).
There is no catch!
All of a sudden every customer in American has 3 questions:
    1.) Are You Open?
    2.) What Are Your Service Now?
    3.) Are You Safe?
To help you reach more customers I’m giving away 5 FREE Customized High Converting Ads.
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I’m covering all the graphics and design costs for you.(RETAIL $500)
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“I’m interested” and I’ll save a spot for you or type the persons’ name that owned a business that you think would be interested.“
OR CLICK HERE TO GET YOUR VIDEO AD

April 7, 2020 By Zemira Jones Leave a Comment

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Whether you’re an expert tweeter or brand new to the coop, Twitter can be a daunting territory to master. The proper tools and practices can help you network and engage with more patients in just 280 characters or less. Below, your Sesame social team shares five ways to increase your presence on Twitter and become a pro in the Twitterverse.

Engage with followers

This may be an obvious step, but it’s also one of the most important. People want to interact with accounts they follow and get to know the person behind the brand. You can show off your amazing customer service skills by responding to patient comments and questions. A simple “Glad you like your new smile!” or “Sorry about the schedule conflict. Give us a call and we will make you an appointment ASAP,” can go a long way in the eyes of your patients and prospective patients.

Hashtags

Hashtags are very effective when used carefully and correctly. Select keywords that reflect your branding and the topic of your tweet. Say that Sesame Dental retweets an article about the importance of daily flossing. Possible hashtags could include:

• #SesameDental

• #Flossing

• #DentalHealth

Relevance to your tweet, a recognizable brand, and concise wording are vital to a great hashtag. Using a random hashtag because it is popular or trending might get you some engagement, but it isn’t an effective way to attract your target audience or people looking for your particular service.

Connect with people

Imagine Twitter is a room at a networking event full of patients and professionals in your field. Normally, you would walk around and start a conversation with someone, right? Twitter is no different! Retweets, @mentions and replying to other’s tweets are great ways to start conversations and make new connections online. Interactions can also provide you with useful feedback from your followers and peers.

Build your bio

Your Twitter bio will be the first place patients look for information. Your profile photo, cover photo, and Twitter handle should be consistent with your website and social media branding. Be sure to include a description about your practice, where you’re located and add a link for easy access to your website.

Tweet frequently

There’s no need to tweet 50 times a day (in fact, please don’t!), however, patients won’t continue to follow an inactive account. Stay active on Twitter throughout the week and choose a variety of tweet topics to keep your followers coming back. Videos, photos, polls, and health tips can make your feed both interesting but still informative.

With a little practice and consistency, you’ll be on your way to increasing your Twitter presence in no time. Feel free to reach out to your Sesame social team if you need further Twitter guidance or clarification!

For more insights from Zemira Jones: exponential.zemirajones.com

January 16, 2020 By Zemira Jones Leave a Comment

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In previous blogs, we’ve discussed how video is taking the online world by storm. Scrolling through your Facebook feed you may notice over 50% of the content you see is in video form. Whether it’s a cute viral video of a cat eating pasta or an ad for a business, videos are an effective and fun way to get your message across to your audience. That said, its no surprise that video blogging, also known as vlogging, is having a serious increase in popularity. If you’re unfamiliar with Vlogging, it’s pretty much exactly what it sounds like. In the beginning there the blog. Then there was the Vlog!

https://www.sesamecommunications.com/blog/vlog-way-engagement/

December 28, 2019 By Zemira Jones Leave a Comment

Video and marketing fit
like peanut butter and jelly and being a Superhero!

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From standard tv commercials in the 1960s to today’s
YouTube, Snapchat, Vimeo, and even Facebook Live, it’s no secret that video has actually come to be a staple of our everyday lives.

While efficient and also practical for the consumer, video
advertising provides marketing professionals with an eye-catching, versatile,
and also a very shareable tool to reach their audiences.

Actually, Diode Digital recently found that online video is
a 600% more reliable advertising and marketing device than print as well as
direct mail integrated.

This data-packed infographic by your own genuinely (as well
as developed by INFLUENCE designer, Joe Rinaldi) shares valuable insights as
well as stats on video as well as user habits surrounding it.

Here are simply a few of the highlights:

  •           75 Million individuals in the UNITED STATE watch
    online video clips daily.

  •          Simply pointing out the word ‘video clip’ in an
    e-mail subject line, the click-through rate raised by 13%.

  •          Nearly 50% of all video clip is watched on a
    mobile phone.

  •         By 2019, internet video web traffic will represent
    80% of all customer Internet traffic
  •         Video clips approximately 2 mins long get the
    most involvement.

For more marketing resources from Exponential Marketing

March 7, 2019 By Zemira Jones


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