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You are here: Home / Uncategorized / 5 Ways to Improve Your Twitter Presence

5 Ways to Improve Your Twitter Presence

By Zemira Jones on April 7, 2020 0

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Whether you’re an expert tweeter or brand new to the coop, Twitter can be a daunting territory to master. The proper tools and practices can help you network and engage with more patients in just 280 characters or less. Below, your Sesame social team shares five ways to increase your presence on Twitter and become a pro in the Twitterverse.

Engage with followers

This may be an obvious step, but it’s also one of the most important. People want to interact with accounts they follow and get to know the person behind the brand. You can show off your amazing customer service skills by responding to patient comments and questions. A simple “Glad you like your new smile!” or “Sorry about the schedule conflict. Give us a call and we will make you an appointment ASAP,” can go a long way in the eyes of your patients and prospective patients.

Hashtags

Hashtags are very effective when used carefully and correctly. Select keywords that reflect your branding and the topic of your tweet. Say that Sesame Dental retweets an article about the importance of daily flossing. Possible hashtags could include:

• #SesameDental

• #Flossing

• #DentalHealth

Relevance to your tweet, a recognizable brand, and concise wording are vital to a great hashtag. Using a random hashtag because it is popular or trending might get you some engagement, but it isn’t an effective way to attract your target audience or people looking for your particular service.

Connect with people

Imagine Twitter is a room at a networking event full of patients and professionals in your field. Normally, you would walk around and start a conversation with someone, right? Twitter is no different! Retweets, @mentions and replying to other’s tweets are great ways to start conversations and make new connections online. Interactions can also provide you with useful feedback from your followers and peers.

Build your bio

Your Twitter bio will be the first place patients look for information. Your profile photo, cover photo, and Twitter handle should be consistent with your website and social media branding. Be sure to include a description about your practice, where you’re located and add a link for easy access to your website.

Tweet frequently

There’s no need to tweet 50 times a day (in fact, please don’t!), however, patients won’t continue to follow an inactive account. Stay active on Twitter throughout the week and choose a variety of tweet topics to keep your followers coming back. Videos, photos, polls, and health tips can make your feed both interesting but still informative.

With a little practice and consistency, you’ll be on your way to increasing your Twitter presence in no time. Feel free to reach out to your Sesame social team if you need further Twitter guidance or clarification!

For more insights from Zemira Jones: exponential.zemirajones.com

About Zemira Jones

Zemira Jones is an exponential growth marketing expert.

He helps business owners avoid disruption by managing, building and then marketing their reputation to double, triple, and 10X results. Zemira helps CEOs, executives, and business owners solve their biggest pains, dysfunctions, and key challenges in turning their team into a well-oiled machine that contributes dramatically to the bottom line.

Zemira Jones is President/CEO of All American Management Group, Inc., an exponential growth marketing firm.

Zemira Jones transformed his serial successes in the corporate world into a successful marketing business for his clients while speaking to business owners and managers from every continent.

He developed these skills by creating exponential growth for the most challenging operations owned by companies like ABC, Disney, ESPN, and more. Now Zemira provides these same cutting-edge marketing strategies for exponential growth to companies of every size and situation.  

Zemira served as a President/General Manager for ABC/Disney, ESPN and VP of Operations for Radio One, the 7th largest radio company in American. He was named one of the 8 Best Managers in the industry by Radio Ink Magazine and nominated as NewsTalk Executive of The Year and General Manager of The Year by Radio & Records Magazine. Zemira also launched the 24/7 ESPN Radio network for Disney currently operating in more than 300 markets.

Zemira has also consulted management from a wide variety of industries. He as also consulted CEO’s from around the world for the U.S. Information Agency, including several countries in Europe, Africa, and South East Asia.

Zemira has served on many boards in the fields of commerce, healthcare, journalism, philanthropy, and entertainment. He also served on a five-member board of directors for Earvin “Magic” Johnson’s media group, YMF Media LLC. MS Business Management and Marketing from Univ. of Maryland

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