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Whether you’re an expert tweeter or brand new to the coop, Twitter can be a daunting territory to master. The proper tools and practices can help you network and engage with more patients in just 280 characters or less. Below, your Sesame social team shares five ways to increase your presence on Twitter and become a pro in the Twitterverse.
Engage with followers
This may be an obvious step, but it’s also one of the most important. People want to interact with accounts they follow and get to know the person behind the brand. You can show off your amazing customer service skills by responding to patient comments and questions. A simple “Glad you like your new smile!” or “Sorry about the schedule conflict. Give us a call and we will make you an appointment ASAP,” can go a long way in the eyes of your patients and prospective patients.
Hashtags are very effective when used carefully and correctly. Select keywords that reflect your branding and the topic of your tweet. Say that Sesame Dental retweets an article about the importance of daily flossing. Possible hashtags could include:
Relevance to your tweet, a recognizable brand, and concise wording are vital to a great hashtag. Using a random hashtag because it is popular or trending might get you some engagement, but it isn’t an effective way to attract your target audience or people looking for your particular service.
Connect with people
Imagine Twitter is a room at a networking event full of patients and professionals in your field. Normally, you would walk around and start a conversation with someone, right? Twitter is no different! Retweets, @mentions and replying to other’s tweets are great ways to start conversations and make new connections online. Interactions can also provide you with useful feedback from your followers and peers.
Build your bio
Your Twitter bio will be the first place patients look for information. Your profile photo, cover photo, and Twitter handle should be consistent with your website and social media branding. Be sure to include a description about your practice, where you’re located and add a link for easy access to your website.
There’s no need to tweet 50 times a day (in fact, please don’t!), however, patients won’t continue to follow an inactive account. Stay active on Twitter throughout the week and choose a variety of tweet topics to keep your followers coming back. Videos, photos, polls, and health tips can make your feed both interesting but still informative.
With a little practice and consistency, you’ll be on your way to increasing your Twitter presence in no time. Feel free to reach out to your Sesame social team if you need further Twitter guidance or clarification!
For more insights from Zemira Jones: exponential.zemirajones.com
In previous blogs, we’ve discussed how video is taking the online world by storm. Scrolling through your Facebook feed you may notice over 50% of the content you see is in video form. Whether it’s a cute viral video of a cat eating pasta or an ad for a business, videos are an effective and fun way to get your message across to your audience. That said, its no surprise that video blogging, also known as vlogging, is having a serious increase in popularity. If you’re unfamiliar with Vlogging, it’s pretty much exactly what it sounds like. In the beginning there the blog. Then there was the Vlog!
Video and marketing fit
like peanut butter and jelly and being a Superhero!
From standard tv commercials in the 1960s to today’s
YouTube, Snapchat, Vimeo, and even Facebook Live, it’s no secret that video has actually come to be a staple of our everyday lives.
While efficient and also practical for the consumer, video
advertising provides marketing professionals with an eye-catching, versatile,
and also a very shareable tool to reach their audiences.
Actually, Diode Digital recently found that online video is
a 600% more reliable advertising and marketing device than print as well as
direct mail integrated.
This data-packed infographic by your own genuinely (as well
as developed by INFLUENCE designer, Joe Rinaldi) shares valuable insights as
well as stats on video as well as user habits surrounding it.
Here are simply a few of the highlights:
- 75 Million individuals in the UNITED STATE watch
online video clips daily.
- Simply pointing out the word ‘video clip’ in an
e-mail subject line, the click-through rate raised by 13%.
- Nearly 50% of all video clip is watched on a
- By 2019, internet video web traffic will represent
80% of all customer Internet traffic
- Video clips approximately 2 mins long get the